Four studies were conducted on young adults’ goals and plans to change personality traits. In Study 1, a new trait change goal assessment tool, the BF-TGI, found Neuroticism to be the most frequently cited trait for a change goal. In Study 2, data was gathered from the UK, Iran and China. Iran showed a higher prevalence of normative change goals than the UK and China. Study 3 investigated plans to change traits. Extraversion and Conscientiousness plans were more specific than for the other traits. Study 4 investigated whether goals and plans to change predict change over 12 months, and found that goals and plans to change Conscientiousness and Neuroticism predicted change in the opposite direction to the goal.